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Understanding Benchmarks

To help you better understand where your company culture stands compared to other companies, CultureIQ can provide benchmark scores in your reports for items addressing a number topics.

Absolute survey results—the favorable, unfavorable, or neutral scores on a given item or category —are important but can be difficult to interpret on their own. Is a score of 72% favorable high or low?  Without a reference point, it is hard to separate the successes from the concerns.

External benchmark scores serve as that reference point. Although they are not necessarily what your company should target, the provide context and can be a valuable part of your analysis. 

 

CultureIQ can provide a variety of benchmarks spanning many companies, including global and US benchmarks by country/region, industry, function, company size, etc*.  In addition, we can provide high performing benchmarks based on high-performing and best-to-work-for companies.  These benchmarks are updated each year to ensure that they reflect current market conditions.
Speak with your Program Manager or Consultant/Strategist to discuss the best options for your organization.

Bear in mind that internal benchmarks also provide useful insights. While we believe external benchmarks are valuable for helping you understand where you stand relative to other companies, our team also believes in the importance of internal benchmarking. Comparing results of your group to total company results, and even more importantly to your past survey results (when available) can provide deep insights into the most important concerns to address. 

 *Clients that use the legacy CultureIQ core survey model, will have access to benchmarks based on company size. 

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